MSc Marketing Management
Language
English
Format
12 months, full-time
Start
August 2024
Fee
€2,530 (EEA) | €22,500 (non-EEA)
Application
Opens on 1 October 2023 and closes on 15 May 2024 (or when the maximum number of applicants is reached)
Learn tools so you can create value for any kind of company or organisation.
Marketing is fundamental to vision and strategy. It is an important driver of performance in organisations. By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services. People who understand marketing are better able to develop a successful vision and strategy for their businesses.
Digital marketing and data analytics, and skills like data mining, SEO and using social media are increasingly important. In this programme, you can differentiate yourself by specialising in one of two specialisation tracks; brand and product management, or digital marketing and analytics.
Admission criteria
- A research university bachelor degree containing a minimum total of 20 EC in qualitative and quantitative research methods and statistics, as well as a minimum of 40 EC in advanced courses in business administration and marketing or business communications and marketing.
- Proof of proficiency in English at C1 level.
- Visit the RSM website for the exact requirements.
Programme structure
Core courses (21 EC)
- Consumer behaviour
- Consumer marketing research
- Marketing strategy
- Marketing strategy research
- Your future career
Examples of electives* (18 EC)
- Customer centricity
- Choice architecture
- Customer experience management
- Neuromarketing
*Some electives have limited capacity
Thesis (21 EC)
- Thesis topic development, thesis clinic, master thesis
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/45049/yvonne_van_everdingen_crop.d27c85fb81b3.jpeg?)
Dr Yvonne van Everdingen
Professor of Marketing Management
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/45049/quotation-marks-square-up-orange.10a4e8d226ac.gif)
As a marketing student, you can tailor the programme to your career interest in one of the specialisation tracks: brand and product management or digital marketing and analytics, or by following an individual study plan. We’re always innovating content and teaching methods to reflect contemporary developments in marketing and education. And career events and a strong student association provide ample opportunity to interact with future employers on campus.
Facts and figures
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/45049/male_and_female_white_.202f39965bcc.png?)
249
Average number of students in cohort
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/45049/world_white.c241c0cb5937.png?)
39%
Average international students in cohort
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/45049/graduate_white.af8d248a5a9f.png?)
75%
Of graduates employed within 3 months after graduation
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/45049/gateway_white.231cf56a5067.png?)
Examples of industries where graduates work
Consumer goods/FMCG
Consulting
Fashion/Textiles
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/45049/business_white.9f07d3c9c03b.png?)
Examples of graduates' job titles
Account manager
Brand manager
Market research analyst
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